Experts predict that search engine optimization (SEO) will be an $80 billion dollar business by 2020. And whether you’re a large international corporation or a solo entrepreneur, every business benefits by using SEO.
The problem is that small business owners don’t always know how to implement SEO tips and tricks. They often feel they’re either too busy or they don’t have the budget to utilize SEO properly.
Luckily there are quick SEO tips that are easy to use while still being extremely effective. Even if you’re short on time or money, there are basic SEO tips which can work for any business.
Keep reading to learn our eight favorite SEO suggestions.
1. Fresh Content is One of the Easiest SEO Tips and Tricks to Use
The best SEO optimization tool is and will always be fresh and relevant content on your website. Potential and existing customers come to your site to learn more about the products and/or services you sell.
They are also coming to learn, engage, and sometimes be entertained by you. One way to easily do that is to keep creating fresh content.
Search Engines Love Fresh Content
The other reason why fresh content is so important is that search engines like Google are also looking for you to publish fresh content. The more content you publish that’s relevant to your customer’s, the higher you’ll rank organically on search engine sites.
Aim to write a new blog article at least once or twice a month. Don’t forget to share it on your social media sites.
2. Claim and Update Your Google Business Listing
One of the more basic SEO tips that many business owners aren’t aware of is that they should claim their Google Business Listing. This won’t take a lot of time and it’s not complicated.
But even if you have already claimed yours, it’s important to update it periodically to make sure your information is still correct.
What to Add to Your Google Business Listing
Don’t forget to add your business name, address, and contact information. Add photographs and your latest blog articles.
Doing so will help customers find you more easily and it also helps you to point more traffic towards your website.
3. Speed Up Your Website
Most humans don’t have much patience, especially when it comes to waiting for a website to load. In fact, most of us will find another website if it takes longer than 2.7 seconds to load.
Slow loading websites make customers feel uneasy and inpatient. But there are steps you can take to help speed up yours.
How to Speed Up Your Site
Make sure to compress any images on your site. You can also try turning off the pingback or trackback feature.
Use a caching plugin and only use plugins that are necessary for your site. You may also want to consider hiring a professional to help you speed up your site.
4. Use Links
Linking is an important part of SEO. There are internal links that help back up information on other parts of your website.
Internal links help you drive traffic to other pages while eliminating the possibility of creating duplicate content.
External links are links to other authoritative sites. These also help back up the information you’re providing to customers.
Links From Other Sites
Then there are links that other businesses put on their website that helps drive traffic back to your website. Partnering with other companies helps you connect to a whole new audience.
And, it brings an automatic feeling of authenticity to your own site. Basically, having someone else put your website link on their site means they’re vouching for your business.
5. Determine and Use Your Best Keywords
When people aren’t exactly sure where to find the information they’re looking for, they tend to do an online search using a search engine site such as Google. To find what they’re looking for, they use specific keywords.
Those sites that use those specific keywords then come up first in the results.
It’s vital for you to learn which keywords are best to put on your website so that your site ranks high on Google searches. Most people only look at the first page of results so the higher you rank organically, the better the chances that a customer will choose to visit your site.
6. Learn to Use, Read, and Understand Analytics
Knowing everything you can about your target market helps you find the best marketing strategies to get them to purchase goods and services from you. And one quick and easy way to learn a lot about your target customer is by learning how to use, read, and understand analytics.
You can find out geographically where your biggest customer base is located. You can also find out how many people are reading your latest blog.
Rely on Analytics to Improve Marketing Strategies
Find out what your bounce rate is for each page. A high bounce rate means the information you’re providing isn’t capturing their attention.
The more you rely on analytics, the fewer marketing mistakes you’ll make. This will save you a tremendous amount of time, money, and frustration.
7. Get a Website Audit
At least once a year, get a website audit. This will help you to find out exactly what’s not working with your website.
An audit will tell you why your site is running slower than it should. It will point out if you have duplicate content or if you forgot to fill out your meta tags.
Then, you can use the information to improve your site. Not only will your site work better, but Google and other search engines also penalize sites for these types of errors.
8. Make the Most Out of Visual Content
While written content is great, people learn and retain information better with visuals. It also looks more professional to add photography to your site.
Make sure to focus on the quality of the image rather than the number of images you use.
Stock Vs Unique Photos
You can use stock photos, but you need to make sure that you have permission to use them. If you don’t, you can face hefty fines.
However, stock photos aren’t unique. A unique photograph is more effective in terms of SEO because it’s ranked by search engines in the same way fresh, new written content is.
Get a Free Demo
It’s sometimes hard to use SEO tips and tricks when you don’t have a good grasp on what’s actually working for and against you on your website. Having an expert assess your site and make recommendations can help.
We’d love to assist you with that. Click here to request a demo.