Are you still on the fence about adding a blog to your business website?
Do you feel overwhelmed thinking about what to blog about–or how to set it up in the first place?
If you’re like 69% of other business owners, your biggest marketing goal is converting more leads to loyal customers. Do you want to know one of the easiest and most effective ways to do that?
You guessed it: start a blog for your business.
Does a blog really make that much of a difference? The answer is yes! Here are 8 important benefits of blogging.
What Is a Blog?
Once upon a time, the word “blog” conjured up images of college students expressing themselves in a digital diary.
Not anymore. Although the first-ever blog appeared back in 1994 (yes, by a college student), blogging didn’t really take off until the early 2000s.
What is a blog? Short for “weblog,” it’s an online journal or website where the host shares information about a particular topic, product, or service. The newest entries appear first, giving readers the most recent news and insight on the subject.
Over time, blogs have gained increasing merit and recognition. Some have also become wildly lucrative. Huffington Post, for example, generates over $14 million each month and is valued at well over $1 billion.
Got your attention now? Read on to see what a blog can do for your small business.
Benefits of Blogging for Business
While you personally may not become a billionaire from blogging, there are viable reasons for adding a blog to your business website.
Let’s briefly explore 10 of them.
1. Improved SEO
There’s a lot of talk these days about search engine optimization (SEO), which we won’t dive into here.
Suffice to say, your success depends on where your business appears in the search results. If you land a coveted spot on that first page, the odds of someone clicking on your website goes up 92%.
Blogging improves your SEO by giving you more “hooks” to put in the digital waters. The more pages on your website that Google can catalog, the more it will reward you with increased visibility.
In fact, websites with blogs have an average of 434% more indexed pages than those without blogs. With numbers like that, the odds of people discovering your business online improve dramatically.
2. Establish Your Authority
How will people know you’re an expert in your field if you don’t tell them what you know?
A blog provides the opportunity to do just that. You can craft content that addresses common questions or concerns people have.
When they find the answers on your website (via your blog), they’ll naturally begin to build trust in your products and your brand.
3. Increase Leads
Isn’t it nice when you get compensated for your efforts?
That’s exactly what happens with blogging and lead generation. Because you have more content available, more people will find your website. This, in turn, results in more submissions, more opt-ins, and more sales.
What kind of results can you expect? Studies show that websites with more than 400 pages of content bring in six times more leads than sites with fewer than 100 pages.
4. Keeps Your Website Fresh
Did you create your business website several years ago and do little with it since?
Believe it or not, this can really hurt your SEO. Google favors sites that are regularly updated with fresh content and rewards those sites with better rankings.
Adding a blog to your website gives you the chance to provide fresh, valuable content on a monthly or weekly basis.
5. Supports Social Media Marketing Efforts
While there’s nothing wrong with sharing other people’s valuable content on your social media channels, doesn’t it make more sense to share your own?
When you blog, you’ve always got fresh content to share on social media. The more you share, the more people will click and land on your website.
Blogging also gives you great material for newsletters and other marketing efforts. If you do it right, you can consolidate your social media management in less than an hour each week.
6. Adds a Human Touch
If you want to stand out amongst your competitors, a company blog is the perfect answer.
A blog allows customers to see the people and the process behind the product or service. They can see how passionate and knowledgable you are about your business, and their trust in you will grow.
Blogging also provides a platform for two-way communication with your customers. Invite them to leave comments or questions on your blog posts and include links for sharing on social media.
7. Generates Inbound Links
The more inbound links back to your website from other sites, the better your SEO will be.
If you have a basic website with just a few pages, it’s hard to generate those links from outside sources. But if you have a blog, you offer a huge variety of pages that other companies can link to.
This serves two purposes–it boosts your site’s SEO and also allows people to discover your business via outside sources.
8. Rank Better for Long-Tail Keywords
It’s difficult to rank first for the shortest, most common keywords. The competition for keywords like “New York lawyer” is almost insurmountable.
Long-tail keyword phrases, on the other hand, are more specific and easier to rank for. Adding a blog provides the chance to focus in on those longer keywords (and rank more highly for them).
A New York attorney, for example, might target keywords like “best car accident lawyer New York” or “lawyer in New York specializing in contested divorce.” Using these phrases throughout the site’s blog posts will improve SEO ranking for those important keywords.
The Benefits of Blogging: Now You Know
As you can see, there are many incredible benefits of blogging.
Although it does require some time and energy, the rewards are worth your efforts. By adding a blog to your business website, you can expect many more people to discover your brand and become loyal customers.
Wondering how else you can generate more leads and attract more customers? Check out our recent post on the topic.