Staying up to date on all the social media trends can sometimes be exhausting work (especially if you’re trying to maintain all of them all the time!). From Facebook, to Twitter, to Instagram, to Pinterest, to Google+, to LinkedIn, to Snapchat, to YouTube, it can start to feel like there are simply way too many options to know which ones you should be on. Here’s a rundown of the major social channels and their benefits and demographics:

Facebook

Benefits:

Facebook is by far the most popular social media platform. With more than 2 billion active users, chances are your target audience is on there somewhere. Outside of the sheer number of users, Facebook has a robust Page functionality that can serve to highlight your business’ culture and vision. Not only can you interact with your audience to a high degree, you can pinpoint your audience interaction with built in tools that allow for targeted advertising to your desired audience.

Demographics:

53% of Facebook users in the US are female and 47% male. 82% of people ages 18-29 in the US are on Facebook, 79% of people ages 30-49 in the US are on Facebook, and 56% of people age 65+ in the US are on Facebook.

Twitter

Benefits:

Twitter is a great way to get a pulse on what’s happening right now. By seeing conversations as they happen in real time, Twitter can be used to gauge customer interest, satisfaction, and to detect possible customer service problems before the situations escalate. And, because it’s a service that focuses on moment-by-moment interactions, savvy businesses can take advantage of customer needs and wants by introducing your product or service. Twitter also provides user analytics for business accounts.

Demographics:

67 million Twitter users are in the US. The top two segments of users are 18-29 and 30-49 with 37% of all users are between the ages of 18-29 and 25% of all users are between the ages of 30-49.

Instagram

Benefits:

Coming in at over 700 million active users, Instagram is a heavily populated platform. Since its acquisition by Facebook in 2012, Instagram can be used in conjunction with Facebook for targeted advertising and audience analytics, making it an incredibly effective platform. By utilizing hashtags, you can easily reach new audiences and visually highlight your products and services.

Demographics:

77.6 million Instagram users are in the US. The top two segments are those 18-29 and 30-49 with 59% of all internet users between the ages of 18-29 on Instagram and 33% of all internet users between 30-49 on Instagram.

Snapchat

Benefits:

Snapchat is a fun platform that can serve to heighten your engagement across other platforms as well. By sharing content that shows the behind the scenes of your business to your followers and content that also follows the popular trends, you can increase your all-around social media engagement.

Demographics:

71% of Snapchat users are under 34 years old. 70% of all Snapchat users are female and 45% of all Snapchat users are between the ages of 18-24. Altogether, is reaches 11% of the total US population.

LinkedIn

Benefits:

LinkedIn is the social media platform for professionals and offers a great way to network with others and recruit new employees through resume and skill set profiles.

Demographics:

Out of all LinkedIn’s users, 57% are male, whereas 44% are female. 28% of all male Internet users use LinkedIn and 27% of all female Internet users. Only 13% of 15-34 year olds (Millennials) use LinkedIn.

Pinterest

Benefits:

Pinterest is a lifestyle social media platform and excels at visually showcasing a company’s products and mission. This platform also generates sales through profile and pin descriptions that can link back to your site.

Demographics:

Pinterest is primarily geared towards women as they make up 81% of all Pinterest users and men only accounting for 7% of the total pins on Pinterest. 30% of all US internet users are on Pinterest and 60% of Pinterest’s 150 million users are from the US.

Google+

Benefits:

Out of all the benefits of being on Google+, the best benefit for businesses using this platform is improved search results in Google Search. Links can gain quick visibility with the +1 button, and as the number of +1’s go up, so does a link’s visibility. Google+ can also facilitate more personal relationships with customers through using Circles and Hangouts.

Demographics:

Men are the main users of Google+ making up 74% of all Google+ users, with women users making up the remaining 26%. The largest age group of Google+ users are Millennials ages 15-34.

YouTube

Benefits:

YouTube boasts over 1 billion users and is an easy way to capture the attention of a very broad and diverse audience. YouTube also provides an on-ramp to viral marketing through easy cross-platform sharing and social media integration. Also, since being bought by Google, YouTube links are generally higher rated on Google Search.

Demographics:

55% of YouTube users are male and 45% female and reaches 81% of all Internet users in the US. Specifically, YouTube ranks highest among Millennial users totaling 98% of all Millennial Internet users.

Knowing is half the battle, and with these benefits and demographics in mind you can make an informed decision about which platforms would serve your business best. You don’t need to (and probably shouldn’t) be on every social media platform, but you should at least know why you’re on the platforms you’re on and what platforms your target audience frequent the most.

*Stats taken from Omnicore Agency, statisticbrain.com, and tracx.com