Getting the word out about your business is easier today than ever. Nowadays you don’t have to make posters, send out tons of junk mail, or stand on the corner with a sign in the hopes that someone will see it and come in. The internet allows us to reach a wide range of potential customers and drive sales in a way that is cost-effective and easy.
But there are so many companies, businesses, and online personalities competing for customers’ attention that it can be hard to make yourself heard. In this article, we’ll show you ten digital marketing strategies that will help you stand out among the crowd and bring in more customers.
1. Search Engine Optimization
One of the most popular tools people use to find products or services are search engines like Google. If you can increase your visibility in search results and get yourself closer to the top results of searches, you will increase your profits and the number of customers you get.
This process of increasing your visibility in search engines and increasing website traffic is Search Engine Optimization or SEO. You can increase your SEO by using main keywords related to your product or service, or by hiring an SEO expert to make sure you’re getting the most out of SEO.
You can also improve your SEO by changing your page from an HTTP page to an HTTPS page, which is more secure and will get your page ranked higher on search results.
2. Local Search Marketing
In the same vein as SEO, local search marketing can increase your local customer base. Local search marketing does this by making sure that customers in your area are seeing your business before businesses not in your area.
You can use local search marketing to your advantage by making sure that your business is on Google Maps and by making sure your site has keywords that rank highly in your area.
For example, if you owned a local barbershop in Manhattan in New York City, you would want your site to include the words, “Manhattan Barbershop”, to make sure that local customers searching for barbers in that area will see your shop as one of the top results.
3. Responsive Web Design
With advancements in mobile technology, people are accessing the internet from their phones more and more. This can lead to problems for businesses who have not adapted their web page to be mobile friendly. Web design focused on making your site accessible to everyone is important if you want to spread the word about your business.
Because your customers will most likely visit your webpage on their mobile device, you need to make sure that your website is accessible by mobile phone or they won’t be able to use it. The other reason you want your site to be mobile accessible is that Google actually ranks mobile-accessible sites higher than sites that aren’t mobile friendly.
4. Content Marketing
Many people buy products and services online after doing some research to see which product or service they should use. One of the best ways to sell your product or service is to create content, usually in the form of a blog post or article, that gives the customer information and guides them toward buying your product.
Not only does content marketing give you the opportunity to market your own product or service, but it also gives you the chance to act as an authority on a subject and build trust between you and your customer.
5. Email Marketing
Email marketing is one of the most popular tools used by businesses today. By using an email marketing platform, companies and businesses can create custom sales pitches and attractive, eye-catching content that gets delivered right to your customer’s inbox. Effective email marketing will drive traffic to your site and increase sales as well.
Email marketing is a great way to raise awareness about certain events, store sales, the release of new products, and get customers to visit your site.
6. Social Media Marketing
Social media has taken the world by storm in the past decade, and it has become a powerful marketing and advertising tool. Social media marketing allows companies to market their product in a way that is more casual, less direct, and creates a community. It also allows companies to advertise in riskier and less conventional ways, leading to viral products and promotions.
Make sure that you review your social media following and note the times where you get the most engagement: those are the times you should be posting to get the most engagement and the most out of your post.
7. Influencer Marketing
With the rise of social media came the rise of the social media influencer. Social media influencers have a large following on their social networks, which makes them ideal spokespeople for your product or service.
Influencer marketing can be expensive to fund, but it can also be very effective. An influencer’s followers are a captive audience, and if you pay the influencer to promote your content, you can guarantee that their followers will see it.
Video production is one of the most effective marketing strategies out there. It allows you to create an eye-catching piece of content that tells a story and captures the minds of your customers.
For example, look at the case of the “Squatty Potty“. A product designed to reduce constipation, they made a product video that depicted a unicorn defecating rainbow sherbet; although it doesn’t sound appealing, it was a very effective viral marketing campaign that led to millions in sales.
9. Landing Page Strategy
The first thing a customer sees when they visit your site is a landing page. This landing page has a huge impact on how effective you are in turning customers into sales.
If your landing page doesn’t have a strong call-to-action or doesn’t inspire your customers to visit other pages on your site, you are not using your landing pages in the right way.
Make sure your landing page has a strong call-to-action that causes the customer to either go further into your site, read your content, or visit a page that sells a product or service.
10. Marketing Automation
Marketing your business can be time consuming and repetitive, especially if you have other responsibilities and work to do. Marketing automation makes marketing easier by streamlining the process and making things more efficient.
You can use marketing automation to post social media updates, send emails, or use it to gather information about your customers to develop targeted marketing strategies.
If you aren’t using social media or email marketing, you should look into using marketing automation to give your business the extra edge it needs to succeed.
Time to Use Digital Marketing Strategies to Your Advantage
As you can see, great digital marketing strategies are essential to growing your business. Make sure to do a review of your business’ marketing strategy to make sure you are taking advantage of all the benefits digital marketing has to offer.
If you have any more questions about digital marketing or how to increase the visibility of your business, check out some of our other articles.