With 3.2 billion daily users per day, making up a whopping 42% of the global population, it’s no surprise expert marketers rely heavily on the social media campaign to reach their target customers.
Whether you’re a veteran marketer or just starting out in the field, the landscape is ever-changing and it’s more important than ever to stay on top of the latest trends and find creative ways to engage your audience.
73% of marketing experts believe social campaigns can increase a company’s profit when they are executed well. Read on for 8 simple and effective social media marketing campaign tips and tricks.
1. Be Strategic & Goal Oriented
A social marketing strategy is more than just scheduling posts. While Hootsuite and Tweetdeck are fantastic tools for organizing and scheduling aspects of your marketing campaign, they are just that – aspects.
A strong social marketing strategy consists of numerous deliverables. At the top of the list is understanding your target market, producing high-quality content, staying true to your brand and engaging your audience.
More than ever, it’s all about engagement. People are inundated with marketing every moment of every day. On Instagram for example, sponsored posts increased by 44% in the last six months of 2018 compared to the first six months.
Having a clear goal will help you determine your strategy. If it’s to increase your social following, you’ll want to do different things than if you want to get people to buy your product.
Often, they go hand in hand, but knowing what you want to achieve will help you determine how to get there.
2. Content is King
Sort of a continuation from above, creating quality content that doesn’t feel like marketing will reap more rewards. Of course, people are not stupid, they know if what they’re looking at is marketing or not.
But, if it captures their attention by inflicting an emotional response, they are more likely to remember the campaign. And if they remember the campaign fondly, their opinion of your brand will improve.
Don’t underestimate the power of millennials. Look at Starbucks’ Unicorn Frappuccino campaign. It was obviously marketing.
But the sheer shareability of the pink, frothy drink and its accompanying hashtag garnered over 150,000 posts by millennials. A margin of the population who spends a shocking amount of time of their phones, they’re the perfect target.
Even if you don’t have the established following of Starbucks, creating content that is funny, heartwarming, motivating, visually appealing or uses gamification can be the secret behind a successful campaign.
3. Analyze your Social Media Campaign
Data analytics is a huge industry on its own, and for good reason. What’s the point of spending thousands of dollars on a Facebook ad campaign if you can’t track its success?
Facebook, Instagram, Twitter, and Google make it incredibly easy for the average marketer to monitor their campaign’s success. You don’t have to hire an analytics specialist to understand what’s going on with your pay-per-click campaign.
Just sign up for Google Analytics, or get your metrics directly from Facebook. Then you’ll be able to figure out what works, what doesn’t work, and what to spend money on in the future.
4. Don’t Underestimate SEO
Keywords are the secret sauce behind any successful campaign. Search engine optimization is more than just a buzzword. It is a fact that the majority of people don’t go past the first page of Google when searching for something.
Think about it. When was the last time you did? Exactly. That is why SEO is so important. If your company isn’t visible when people are searching for products and services you sell, you are missing out on a huge segment of the market.
And it doesn’t only work on Google. Every social media platform had its own built-in search engine, and all it takes are a few of the right keywords to snag the attention of a customer who’s already searching for your products.
5. Use the Right Tools
This goes back to knowing your audience. If you’re a company that sells primarily fashion or beauty products and your main demographic is millennials, you better believe Instagram is your bread and butter.
It’s not only the platforms you use, but it’s also the tools you choose to employ on those platforms. Contests, for example, are a great way to get people engaged. Who doesn’t love free stuff?
Incite people to sign up for your newsletter, or to retweet your post for a chance to win. It’s a win/win for everyone. You get more engagement and a better contact list, and the user has the chance to win.
6. Don’t Dismiss Influencers
Getting a social influencer on board as an ambassador can work wonders for your brand. Just make sure they are the right sort of influencer for your brand.
For example, if you’re a company primarily selling leather apparel, you may not get the right sort of engagement from a vegan activist. However, if you’re a vegan-friendly company, getting a vegan ambassador on your team is an obvious choice.
Like most forms of marketing, it might require an investment, like sending free stuff to social influencers in exchange for their post, mention, and tag. But in some cases, this can be worth every penny.
7. Stay on Brand
This might seem obvious, but it’s surprising how many marketing and blogging mistakes companies make when executing their campaigns.
Make sure all social promotions link to a heavily and well-branded landing page. If they click your link, they’re obviously interested in your product. If they’re taken to a page that doesn’t seem like you, they’ll leave.
If you can help it, don’t just link to your homepage. Think about how annoying it is when you click on a specific promotion and then get taken to a home page where you then have to figure out the next step for yourself. Thank you, next!
8. Know the Rules
Every platform has its own set of rules and regulations around promotions. Make sure to read up on them before you execute your campaign.
Imagine spending most of your marketing budget to launch a campaign, only to have it taken down by Facebook. They have the right to regulate what’s on their site, so make sure you play by the rules.
The Bottom Line
If you only take one thing away from this article, make it tip number 2. Content is king. Creating high quality branded content for your social media campaign will set you apart from the pack.
Don’t act on a whim. Take the time to fully understand your audience; their behaviors, their likes, their dislikes. For more professional advice on how to do that, visit our site to request a free demo.