According to Internet Live Stats, there are 1.6 billion websites online—and counting. By the time you read this article, who knows how high that number will rise.
With the digital marketplace growing every day, it’s important you stay ahead of the competition. Customers no longer flip through phonebooks to find companies, and websites are no longer difficult to make.
By using the WordPress CMS, you can create a website that reaches your customers online. With WordPress, you also have the ability to keep your website constantly up-to-date.
That way, you never fall behind with the times, which could cause you to miss out on potential customers.
Discover these top ten benefits of WordPress as a content management platform before creating your next website!
1. Updates, Anytime, Anywhere
To update your WordPress website, all you need is access to the internet. That means you can make last-minute updates from wherever you are, at any time.
For companies that offer seasonal items, sales, or events, you can keep your customers informed. There are no delays or lengthy processes to update your content.
Since WordPress is browser-based, this also means you can have multiple users logged in at the same time. By giving your team members their own logins and permissions, you can control who has access to what on the site.
Throughout the year, your website may require text updates, new blog posts, new and replaced images, page updates, and plugin updates. Whether you decide to handle all of these updates on your own, outsource them, or delegate tasks to members of your team, WordPress makes it easy.
That way, your website stays up-to-date with content, functionality, and design without users having to wait their turn for access.
2. There’s a Blog Built In
We’ve all heard “content is king.” Keeping your company website updated with regular, unique blog content is an effective marketing strategy for attracting new leads to your website.
Thankfully, WordPress was originally created as an easy-to-use blogging platform. That means the blogging capabilities are set up and ready to go.
Settings allow you to control comments, RSS/email subscriptions, and the ability to display recent posts on other pages or at the bottom of individual posts. That way, you can showcase your blog posts and make it easier for customers to find your content.
Blog posts can also be categorized and tagged. By keeping your WordPress website organized, you not only make it easier for customers to find your content, but for Google as well.
With an updated blog as part of your content marketing strategy, you increase your website visibility on Google, attract new customers, and grow your business!
3. Everything’s Customizable
Out of the box, a WordPress website looks a little blank. With a theme and a little customizing, however, you can get your website looking exactly how you want it to.
One of the benefits of WordPress is its wide range of options. From your page layout to color scheme, you can customize every detail to fit your company brand or personal preference.
That way, you have a one-of-a-kind website that stands out from every other on the internet (all 1.6 billion and counting).
4. Useful Plugins
To further enhance your website, plugins are key. Plugins allow you to add functionality to your website theme that may be lacking.
This can include calendars, forms, WooCommerce to take payments, appointment booking, security plugins, and more.
Google prioritizes mobile-friendly websites when choosing which websites to rank highest on their search engines. One of the benefits of WordPress is the ability to create responsive websites.
A responsive website will adjust the page content depending on which device is used. That way, your website won’t appear broken or out of place on smaller phones.
You can use this tool to determine whether or not your website is currently mobile-friendly.
6. Set up for SEO
WordPress websites offer an optimized structure, making it easier for search engines to crawl and index your website. With organized pages and a search engine optimization plugin, you can further enhance your website’s SEO.
As a result, you can make sure potential customers find your website when they’re searching online for your specific product or service.
7. Social Sharing
Another way to boost your SEO and make sure customers find your content is to share your website on social media.
One of the benefits of WordPress is the easy ability to social share that content. That way, you can use your social media platforms to attract customers to your website.
There are also plugins you can use to display customized social media icons, so they display in your company’s brand colors and link your social media accounts in the footer of your website.
8. You’re in Control
If you had a single person designated to making website updates in the past, you know it can cause delays. With a WordPress website, you’re in control of everything.
When you create new users for your website, you as the admin decide how much access they have. That way, you don’t have to worry about unauthorized changes to your website.
9. Easy to Hand Off
To give your website that added wow factor, you can hand off the design to web designers and developers.
You can also have someone else custom manage your WordPress website. That way, you don’t have to worry about tedious—but necessary—updates that could distract you from your business and customers.
10. It’s Easy!
WordPress was built for easy user experience. The platform is organized and intuitive, so even someone unfamiliar with website management can navigate through the backend.
That way, you can get your work done without struggling through the WordPress CMS.
The Top 10 Benefits of WordPress
With these top 10 benefits of WordPress websites, you can boost your online reach and attract new customers! Customize your website exactly how you want it, strengthen your SEO, and watch your site visitors number climb!
Check out our blog for more marketing lessons and ways you can keep your business up-to-date with the latest online trends.