80% of B2B marketers are currently using blogging as a marketing method, due to how effective it is. However, blogging won’t give you the results you need if you’re making some common blogging mistakes.
To help your blog thrive and deliver the leads you’re looking for, we put together our list of critical blog mistakes to avoid.
1. Ignoring Your Audience’s Interests
While it’s important to write on what you’re passionate about, you don’t want to alienate your audience by only writing on subjects that you’re interested in.
This can also be the case if you see one blog post is a hit and following every other blog post on the same subject. The last thing you want is for your audience to feel bored or makes it easy for imitators to pop up.
The Fix: Throw Some Variety into Your Posts
In addition to writing on your passions try to vary your subjects to include your audience’s interests. It’s best to look into niche subjects and searches that may apply to your target audience and keep them written in a file to reference when you’re thinking of ideas.
2. Writing Like a Robot (One of the Worst Blogging Mistakes)
While your first few blog posts may be filled with character and flair, you’ll quickly find that writing post after post can become a bit formulaic. Before long you sound more like a generated robot than an actual person.
This is a real problem, as your audience is turning to your blog to find a real person with a real voice.
The Fix: Write Like You’re Out to Coffee
If you’re finding it difficult avoiding the blogger 2.0 voice, try and imagine yourself at coffee with a good friend. Your blog should flow as easily as the conversation would.
If that means a little “colorful” language is thrown in, so be it. Your blogs should be the perfect combination of intimate, candid, and casual.
3. Thinking it’s All Abou You
Many bloggers start to get a strong response from their audience and forget that their blog is a blog, not a diary! This means it’s not there for you to journal every detail of your life or each and every problem.
While you should address problems or personal matters that may affect the rest of the blog, such as a kitchen remodel that makes it difficult to post food recipes or a divorce that requires you to take some time away, try and keep it to a minimum. As harsh as it may sound, your audience isn’t tuning in just for you.
The Fix: Sneak in Your Personality
Share your personality in a sneaky and subtle way that doesn’t go overboard. For example, if one of your children is notoriously picky and loves a certain recipe you share, let your audience know.
This shows some insight into your life while making you relatable and adding value to your post (i.e: this recipe is kid-friendly), which is what your readers are really looking for.
4.Getting Too Flowery
On the flip side of getting too detailed, you might find yourself getting too flowery. It’s sad to say, but the average American now has an attention span of about 8 seconds.
This means using poetry and prose that drags out a blog post will lead to you losing your audience in record time.
The Fix: Focus On Your Point
Opt to stay focused on the subject at hand and information that is both educational and entertaining. If you want to start off your post with a short anecdote about your weekend, that’s great just keep it brief and relevant.
For example, how did the story inspire you to share what you’re sharing? What insight did it offer? How can this improve the life of the reader?
5. Having Too Many Subjects
Remember when we said sticking to one subject could become a bore fest? Well, writing on too many subjects can also seem a little schizophrenic.
Your audience should be able to tell at a simple glance what your blog is about. Remember the old marketing adage “if you’re talking to everyone you’re talking to no one”? That applies to your blog as well.
The Fix: Stay Under the Umbrella
Try to stick to one dedicated “umbrella” subject and then stem off from there. For example, if your blog is on real estate, you don’t only need to write on finding homes.
You can also write about ways to stage a home, apps that help you find available homes in your area and the pros and cons of using a real estate agent.
6. Writing from a Stream of Consciousness
There seems to be two extremes for writers: the dreaded writer’s block and writing from a stream of consciousness. What get’s messy here is what makes sense in your head at the time might not make sense to your reader.
Ever go back and read an old journal entry and wonder what you were thinking? It’s like that.
The Fix: Writing With Structure
While it’s great that your writing just flows, it helps to implement a core outline to bring some structure to it. In basic writing terms, you should know where you’re going start, important information that will fit the middle and where the reader will end.
7. Being a Perfectionist
Writers, like all artists, tend to be on the perfectionist side. When we think about someone viewing our work we want to be sure it’s meticulous before putting it out there.
Which is why blogs tend to go through edit after edit. The problem with being too much of a perfectionist, however, is that blogs tend to never get published. Which kind of defeats the purpose.
The Fix: Set a Deadline
While running a blog makes you your own boss, you’ll want to act like you’re still working for someone. That means setting and adhering to deadlines.
The reality is, for some bloggers, a blog will never be good enough. So set a period of time in which the edits can be made (2-3 days works well) and then pull the trigger. Or get a second set of eyes on it, if they say it looks good, go ahead and publish it.
Getting Your Blog Off the Ground
Knowing which blogging mistakes to avoid is just one of the many ways to help you make a successful career as a blogger.
If you’re looking for more useful tips to help your blog thrive, we suggest checking out our blog on getting more traffic to your website as a solid next step.