Web Design

7 Essential WordPress Tools to Boost Your Business’ Site

It’s estimated that almost 30% of e-commerce is done on WordPress. Every year the popularity of WordPress hosting increases over the year before.

In order to meet the needs of its growing customer base, WordPress offers a wide array of tools. These tools can help revolutionize your website. WordPress tools number in the thousands and finding the right tool for your site is vital.

WordPress Tools and Plugins Set WordPress Apart

There are many reasons why WordPress is the best hosting service for your business. One area in which WordPress excels over the competition is in providing tools and plugins.

Here are 7 tools WordPress offers that will help you the most:

1. WP Rocket

Google has released that 53% of users won’t wait more than 3 seconds for a website to load. With the increasing use of mobile connections to the internet, this trend isn’t going anywhere.

WP Rocket helps optimize your website by ensuring that all the best options are selected for your site. These options include gzip compression, page cache and preloading. Using this tool will ensure that you lose fewer customers to a slow website.

WP Rocket does the work for you. You don’t need to have any technical skills in website crafting to use it. This means that it’s accessible even to those of us who don’t have a lot of computer savvy.

2. Constant Contact

You don’t just need people to see your site, you need to stay in contact with them. The Constant Contact email tool makes this a breeze. You can build email lists and keep in touch with your customers directly.

Constant Contact is one of the most popular email marketing tools in the world. If you want to improve your conversion rate of visitors to customers, build an email list as soon as possible.

3. Sucuri

Security is one of the most important aspects of a website. Websites are under constant attack these days. Fortunately for you, Sucuri will keep your website far safer.

Having a firewall that provides protection to your website will keep it from being taken down as easily. Denial of service attacks can cripple your business while they’re underway and cause you to lose profits and customers.

4. Monster Insights

If you want to track how your website is being used by visitors, Monster Insights is going to be extremely helpful. This tool helps you connect to Google Analytics and offers you an easy to use gateway to understanding the traffic you get.

Using analytics is vital to improving the traffic to your site. You don’t have to go any further than your dashboard to see this information with Monster Insights. There is a free version of this tool as well, so you don’t have to pay for Monster Insights to try it out.

5. RafflePress

By now, everyone knows that having a robust social media presence is important. Having a social media plan in place will help you connect with your customers. RafflePress assists you in this endeavor by incentivizing people to follow you on social media.

RafflePress provides you with templates of successful giveaways. This can help boost word of mouth that spreads your presence out further. People are more likely to share your website with others if there are potential rewards for doing so.

RafflePress requires that people use their emails to be entered into the raffle. This makes it easy to build a large email chain. Customers won’t just keep it to themselves, depending on the parameters you set they’ll spread the word at a rapid pace.

6. G Suite 

This tool is put together by Google as an ultimate office suite. Documents, spreadsheets, and other basic office programs are available through this tool. These programs are available without any hassle, and it is cheap and easy to use.

If you use Microsoft Office applications, purchasing program licensing for them is expensive. Many people have already become familiar with Google Sheets and Google Docs as functional replacements for Word and Excel.

One of the best features of G Suite is that you can use your professional email address in Gmail. Gmail is the largest email provider in the United States with 44% of people using it. Having access to an easy to use and familiar email program will help your business grow faster.

7. LiveChat

LiveChat is one of the best WordPress tools for connecting with customers through chat support. LiveChat has tons of customization options including a mobile app so you can stay connected at all times.

LiveChat also helps your business by integrating your existing support, email marketing and it loads fast. Professional websites have been following a growing trend of interconnectivity for years. This trend requires that you stay on top of the game by having chat support on your site.

Web Design and Your Business

Setting up and operating a website on your own doesn’t have to cause headaches. Professional services exist like Wingman that helps small business owners build their website. Instead of trying to negotiate all the ins and outs of web design on your own, trust us to deliver professional results.

When you select a company to help you build your website, read reviews and research what the company you’re looking at provides. This will help you make a decision that won’t lead to disappointment and delays.

Online Marketing and Social Media Are the New Norm

In the marketplace of today, any business that doesn’t take advantage of WordPress tools and social media marketing is doomed to fail. Your competition won’t just be waiting around for you to outperform them.

Contact us about your business needs and see what we can do for you. The alternative is to slowly lose market share until your competitors have completely pushed you out. Don’t let this happen to your business. SEO marketing and web design is an essential function of the modern business landscape.

Use the right WordPress tools and get help from the right professionals today.