Should You Really Be Using Facebook Messenger Bots? The Dirty Truth
To make a short argument longer: Yes. Why? Because they’re cool. Like, the-future-is here-right-now-and-people-are-talking-to-artificial-intelligence-in-everyday-life kind of cool. So, outside of it being cool, why should you use them? It’s simple, really. There are over 1.2 billion active users on Facebook Messenger, and the number of active users is only going up. (Your head should be exploding right about now.) By using Facebook Messenger bots, you can connect to more of those users in a more personalized way that generates leads, provides valuable analytics, improves your customer service, and also carries the ability to send content directly to user’s Messenger inbox. Like I said, they’re cool.
But more than being cool, they’re incredibly practical. Say you’re getting three messages a day on Facebook Messenger. That’s not a ton of messages, but think about them in this light: What’s the time it’s going to take you to answer that question, the subsequent questions, collect the data from that conversation, and then enter that into your CRM? That’s a bit of work, and probably isn’t the most efficient use of your time. Of course, this is all assuming that you actually have the time to respond promptly and thoroughly when a customer sends you a message.
Not only that, but let’s face it: email marketing isn’t generating the same ROI that it used to. It’s still effective depending on your approach, but the open rate isn’t going up any time soon. Any guesses on what’s get a higher open rate than email? Messenger. And it’s not even close. According to our friends at ManyChat, Messenger currently boasts an average open rate of 80% with click through rates that are anywhere from 4 to 10 times as high when compared to email.
If any of the above interests you, might we suggest checking out ManyChat? ManyChat is a chatbot service which lets you create a Facebook Messenger bot completely code free. Simply put, they do the heavy lifting and you supply the easy stuff, like what you want your chatbot to say to potential customers. So, how does it work and what does it do?
- It automates responses based on a user’s actions. ManyChat works by using your business’ existing Facebook page and automating messages and responses to users on your page based on the action they take. So, for instance, when someone new likes your page, ManyChat can automatically send them a welcome message tailored just for them. ManyChat can then use that message to send the new user lead magnet content that you’ve supplied and simultaneously add them to a subscriber list where they can automatically receive new posts and content. Not only that, but since Messenger supports e-commerce, ManyChat can even be set up to prompt a sale if a customer is ready then.
- It can schedule posts for your subscriber list. After someone’s been added to your subscriber list, you can then utilize ManyChat to send them your new blog posts, or to showcase a new product, or to see whatever else you’d like to send them. This tool, combined with the high open rate seen on Messenger, can be incredibly efficient at growing your visibility and trust with your audience, and in time, can generate significant leads as your audience becomes more comfortable with your brand.
- Improve your customer service experience. On a previous post, we wrote how Facebook has now allowed businesses to integrate Facebook Messenger onto your own website. So, instead of having to utilize some other messenger platform, you can now use a platform that has already been adopted by almost all of your customers. When this availability is utilized with a chatbot like ManyChat, don’t be surprised when you see an exponential increase in how effective your customer service experience is. The reason? ManyChat is incredibly engaging and doesn’t call in sick. And, while other website chat services might currently have the edge on distilling analytics for use in your CRM, it’s only a matter of time until that weakness is shored up. In fact, through Zapier, HubSpot already has an integration for ManyChat that can pull your ManyChat subscribers and automatically enter them into your HubSpot CRM.
If you’re ready to start seeing all these benefits but are needing some help getting off the ground, then give one of our Wingmen a call today at (855) 390-8570.