How to Manage Social Media in Less than 1 Hour a Week
It’s Monday morning and there a hundred things on your to-do list, and at the bottom of that list: social media. You might’ve just let out an audible groan reading that last sentence, but more specifically, it might’ve been the last two words that got you. Social. Media. For small business owners, managing social media is like working out. You know you should do it, but the idea of having to do it is enough to make you throw in the towel.
But, social media doesn’t have to be a huge chore that endlessly eats at your work week. In fact, with these tips, you can manage your social media accounts in less than 1 hour a week.
- Scheduling Apps. Social media can tend to be overwhelming simply because there can be so much to try to keep up with. From knowing which accounts you’ve posted to, to remembering when and what you posted, or simply even just remembering what social media accounts you have, it can get hairy quick. Thankfully, software developers have heard our pleas and have created a number of incredibly useful apps that can streamline your social media management. Some apps to check out are:
- Hootsuite. Hootsuite is an all-in-one social media management tool that can post to the top 35 social media platforms. With the ability to instantly respond to posts, create content schedules, and track the performance and overall engagement of your posts, Hootsuite is an app that can help make quick work of staying on top of all your accounts.
- HubSpot. HubSpot’s strength lies in the fact that it’s not just a social media management tool, but is a Swiss-army knife of marketing tools that can help you create your social media content within a larger marketing framework. HubSpot offers content scheduling, performance analytics, and the ability to link your social accounts together to post from one place.
- TweetDeck. Not sure if you’re ready to make a monthly commitment and want to try out managing content for just one account? Then check out TweetDeck. TweetDeck is free to use for all Twitter users and can be a great place to get your feet wet. On the platform, you can link all your Twitter accounts, schedule tweets, manage all of your interactions and engagement, and gain key analytics to the performance of your tweets.
- Social Media Content Calendars. While scheduling apps are a great way to get your content posted, creating content is often the biggest obstacle to overcome when managing your social media accounts. Content calendars might not do the job for you, but they can help you simplify your content creation by helping you see an overall picture of what’s being posted and when. Instead of trying to eat the whole social media sandwich, a content calendar can be instrumental in taking manageable, bite-sized chunks. Part of having a content calendar is taking the time and energy to create a content calendar that will end up saving you valuable time down the road. It will take some momentum up front, but having a well thought out content calendar will help get the social media ball and can provide you peace of mind knowing that the hard part’s done!
- User Generated Content. Even with a social media content calendar, creating all that content yourself can be a lot to tackle. So, let your customers help! This approach all hinges upon creating a social media strategy that provides your customers with a platform to showcase your product or service through incentive-based participation. Starbucks recently had an incredible user generated campaign in their White Cup Contest, where customers had the opportunity to create a limited-edition cup design by posting a photo of the design to their social media accounts, gaining an incredible amount of engagement along the way. These campaigns can do a lot to shape your business’ image as well as create a ton of quality content for your brand.
- Take Photos in Bulk. Feeling especially creative and have a camera handy? Take advantage of that creative energy to get ahead on your content needs by taking photos in bulk. If you’ve got your content calendar ready and know what you’ll be posting in the next month, this is another step left that will save you so much time in the long run. Now instead of having to shoot, upload, and edit every time you need a photo, tackle the same task in one big project. Your future self will thank you.
Looking for an even easier option to manage your social media presence? Here at Wingman we specialize in helping SMBs with their entire online presence, including social. Talk to one of our Wingmen today at 855-390-8570