Did you know that more than 80 percent of shoppers say they conduct “near me” searches? Even when they shop online, they’re still looking for local businesses.
This number proves that your customers are out there, and they are looking for your business. The hard part, as you probably know, is making sure they can find you.
Local SEO is the answer, and a local SEO expert can help.
Why do you need to work with an expert? There are a few reasons why you should consider hiring help.
Small Business Owners Are Busy
As a small business owner, you already have a lot on your plate. You may be responsible for marketing, sales, and payroll. You’re also responsible for other aspects of the business.
Local SEO, like all other forms of SEO, takes time, especially if you want to be successful with it. While some aspects of local SEO are easy enough to set up, others need attention on an ongoing basis.
Instead of adding more to your plate, a local SEO consultant will help you balance your workload. With your local SEO efforts in their hands, you can rest assured things will be done the right way. You can then get back to everything else you do to keep your business running.
A Local SEO Expert Has the Skills
Small business owners should work with local SEO agencies because they hire experts. They know local SEO inside out, and they have the skills to help you get the results you want.
Many small business owners fall into the trap of believing they need to take care of SEO themselves. They may not have the skills, and they also may not have the time to learn how to do SEO the right way.
If a small business owner says local SEO doesn’t work, it’s probably because they didn’t have the right people.
This issue evaporates when you hire a local SEO expert. They do have the time and motivation to learn, and they know what works and what doesn’t.
Expertise Is Cost-Effective
Small business owners choose to do local SEO alone because they think it’s cost-effective. Hiring a local SEO firm means paying someone else to handle the task for you.
Keeping local SEO efforts in-house can actually cost you more in the long run though. If you spend hours managing your local SEO efforts, you have to factor in the cost of the employee time spent on it.
What if those efforts don’t translate into more leads or sales for your business? If you’re learning local SEO, you’re bound to make some mistakes. That could mean your SEO efforts aren’t as effective as you’d like them to be.
With fewer leads, the cost of each lead increases. If you also have to spend time correcting your mistakes, you’re running up the SEO bill.
In this case, it pays off to get local SEO done right the first time. With a local SEO expert’s help, you’ll create an effective strategy for generating leads. The expert will execute it, and you’ll find more leads.
Improving the Bottom Line
Not only is hiring a local SEO expert more cost-effective, but it can also help you improve the bottom line.
The first benefit is obvious. The more leads you have, the more sales you can close. More sales mean higher revenue.
The other boost to the bottom line is through productivity. As mentioned, working with the experts frees up your time. You can work on other revenue-generating activities.
When everyone works in their area of expertise, productivity improves. This, in turn, means higher sales and higher revenue for your business.
SEO Experts Are on Trend
Another very good reason to consider hiring someone to provide local SEO services is that they’ll help you stay on top of the latest trends.
Like everything else in digital marketing, local SEO is always evolving. What you learn today may not be the most effective tactic for six months or a year from now.
As a small business owner, you probably don’t have time to stay on top of all the updates and changes. That’s where a local SEO expert can help.
It’s their job to stay on top of trends in local SEO and then help you put in place the most effective tactics. SEO consultants make a point of constantly learning and experimenting. That way, they can continue delivering the best results to your business.
When you’re searching for the best local SEO services, look for agencies and consultants who invest in ongoing training and development. They can help your business not just now but in the future as well.
Get a Hand with All Your Digital Marketing
A local SEO consultant doesn’t just help you prepare your Google Business or create consistency across your NAP.
They can actually help you improve almost all aspects of your digital marketing.
Local SEO affects so many different aspects of a digital marketing plan. There are on-page SEO tactics to use for your website. There are SEO tactics to use on your social media and pay-per-click ad campaigns too.
A local SEO expert has to be able to address all these aspects. That means they need to know what makes a good website and how to use social media effectively too.
When you hire a local SEO firm, you’re not just getting SEO services. You’re teaming up with an expert partner who can help you take your digital marketing to the next level.
Find Your Audience Today
It should be clear how much a local SEO expert can help your business. They can help you find and reach your audience, but they can also do so much more.
If you’re wondering what an effective local SEO plan could look like for your business, get in touch with us. We can help you start reaching more customers today.