According to these insights, only 22 percent of companies are satisfied with their conversion rates.
When someone visits your website, you have numerous opportunities to convert that visitor into a lead. Eventually, they could become a paying customer, too.
However, a bland landing page that neglects user experience could cause you to lose this lead.
Slay your next landing page with these tips for killer landing page design! That way, you can attract those leads and boost your sales stats.
1. Offer High-Quality, Valuable Content
People are visiting your website for a reason, right? By highlighting your unique value proposition, you can keep website visitors focused. This also allows you to show website visitors you’re a helpful resource in your industry.
It’s important to highlight this value as soon as someone visits your landing page. Otherwise, they’re likely to bounce, or leave without interacting with your content.
Speak with your audience using plain, direct language. Then, focus on their pain points and how your company can solve those problems.
Effective landing page design prioritizes high-converting text elements when highlighting this value.
Check your heading, subheading, call-to-action (CTA), and forms. You can use these different areas to show visitors the benefits of choosing your company.
You can also add freebies and other useful materials such as blog posts and white papers.
That way, website visitors are more inclined to recognize your value and ask for help.
2. Keep It Simple
Don’t complicate your landing page design with heavy, redundant visuals or complicated animations. Instead, keep it simple.
That way, you keep visitors focused on the very reason they clicked on your page in the first place.
Good landing page design uses minimalist landing page best practices. These strategies keep visitors from getting sidetracked. Instead, you can use clean, simplistic design with plenty of white space to keep them focused.
This also improves your website’s load time (which improves your search engine optimization and pay-per-click quality score, too).
According to Forbes, even a one-second delay in page load time can cause a seven percent decrease in conversions.
Cut out the unnecessary design elements. Instead, make sure your heading and CTA is easy to read and above the fold.
That way, you’re keeping website visitors on point from the moment the page loads.
As an added note, minimalistic landing page design can help optimize your website for mobile devices, too.
3. Add Alluring Imagery
A picture’s worth a thousand words, right? Strong, impactful imagery can enhance your landing page design and empower your text.
Make sure to use high-quality images that are specific to your product, service, or industry. Otherwise, it might be all too easy for website visitors to recognize you’re using bland stock photography.
Imagery can also change the mood of your landing page.
Line art appears fun and playful, but it also lacks sophistication. Meanwhile, a crisp photo that focuses on an expensive product can look professional and chic, but perhaps dry.
If you can’t find stock photography that conveys the right message, hire a professional photographer. That way, your landing page design has the added effect of authenticity.
Check out these seven web design trends, so you can stay in the loop with the latest looks.
4. Make It Mobile-Friendly
Google is all about user experience these days. Recently, Google switched to crawling and indexing the mobile-version of websites first to determine rankings.
This can impact your search engine ranking as well as your pay-per-click ads.
If someone is visiting your website from a tiny screen, pinching and zooming to read text is a major inconvenience. Instead, make sure your website is optimized for these smaller devices.
After all, half of all website activity starts on mobile devices. Without this mobile-friendly optimization, you could be missing out on a big chunk of conversions.
5. Solidify Social Sharing
Boost brand awareness by making it easier for website visitors to share your content on social media.
That includes adding social share buttons. You can also add a plugin that allows website visitors to quote your content.
That way, you’re reaching a new audience of website visitors who can help you boost conversions.
6. Embed Value with Video
According to Vidyard, adding videos to your landing page design can increase conversions by 80 percent.
Adding video content can make your brand appear real and genuine. Website visitors are more likely to respond to emotional cues after watching a video.
This can help you enhance your landing page design to bring in new conversions.
7. Add Opportunities
These landing page design best practices won’t matter if you don’t make it possible for website visitors to convert in the first place.
Add different conversion opportunities to your page. These can include forms, clickable phone numbers, and a chat option. That way, you’re appealing to user experience and making it easier for visitors to convert.
8. Boost Brand Trust & Credibility
Help people recognize your brand as a trustworthy and credible resource.
To do this, add testimonials from happy customers to the page. You can also use press releases, statistics, and endorsements as social proof.
That way, website visitors will know you’re reliable.
9. Implement A/B Testing
Every audience responds differently to certain page elements. To make sure you’re appealing to your target audience, use A/B testing to determine what’s working. These elements can include:
That way, you can make the necessary changes to increase conversions.
10. Optimize (Over & Over)
Even after you’ve made these landing page design changes, you’re still not quite done.
It’s important to continue optimizing your pages. Check your Google Analytics to determine what’s working to boost conversions. Try new A/B tests as needed to change up the design.
New design trends can help optimize your webpages for conversions. Keep up with the latest trends so you can jump on these opportunities before competitors can.
10 Tips for Killer Landing Page Design
Slay the day and attract new customers with these 10 tips for killer landing page design! That way, you’re boosting sales and growing your company, one landing page at a time.
Discover our services today for custom-managed campaigns to increase your company’s website conversions!