As if you don’t have enough on your plate already — you have to figure out social media for small business.
You don’t want your social media profiles and pages to be a baron wasteland but what should you post? What platforms do you need to have?
There are many questions to ask and with things changing so quickly, you need to be up on the latest and greatest with social media.
Before you start trying to run with social media campaigns, you need to learn the basics. Continue reading this article as we walk you through this simple social guide for getting results for your business using social media marketing.
The 101 on Social Media for Small Business
You’re a professional in your field and people look up to you for your knowledge and quality. Having to learn social media and how to get viewers to convert to customers might seem overwhelming.
The information below will help simplify social media so you can take care of it and get back to what you do best.
Why Is Social Media Marketing Important?
If you own a family business, it’s easy to think — “My parents didn’t have to deal with this stuff, why should I?” But the truth is that the world has changed and social media is where your customers live.
Your customers spend a great deal of their time browsing social networks looking at photos and talking with their friends. Many times those conversations go to, “What is the best xyz product/service?” and you want to make sure that your business is on social so you can be the answer to their problem.
Over two billion people use Facebook actively each month. Do you think a few of them might want to do business with your company?
What Is Social Media Marketing?
Now you know social media marketing is important but what is it? And how it is done?
To put it simply, social media marketing is the act of getting people to look at your website by organic or paid promotion on social media platforms. You’re promoting your brand to customers just like you always have but you’re using social media to do it.
Social media traffic allows you to take people from social media to your sales funnels so you can begin building a relationship with them and soon you’ll be able to convert them into customers in many cases.
You can use social media marketing to get leads but you can also use social media to bring brand awareness or build brand loyalty. Use your imagination and you can use social media to get any type of message in front of potential clients.
Choosing Your Platforms – Who Is Your Audience & Where Are They?
If you’re feeling overwhelmed by the thought of managing five or six social media accounts, you should carefully choose two or three you can start with until you get the swing of things.
Think about who your audience is and where they’re hanging out online. If your audience is a professional in their mid-40s with an interest in personal development — they might be on LinkedIn.
On the other hand, if your audience is a fashionista with a love of travel, you might find her on Pinterest or Instagram.
Knowing your audience is a major part of choosing your platform but also make sure it is a platform you won’t let remain dormant. Make a commitment and keep up with that channel — even if you aren’t a professional at first.
Show Off Your Expertise
You have knowledge in your industry and social media is a great place to showcase what you know and build trust.
You don’t have to share too much information on your topic in each social post but as you share over time, people will begin to think of you as an industry leader.
Don’t Just Talk — Listen
So many businesses forget that not only can they talk on social media but they can also listen. Listening on social media allows you to understand what is working and what you might need to work on so your customers experience next level satisfaction.
Have a Social Media Plan in Place
When you’re starting on social media, you might be trying the shotgun approach. While something is better than nothing, you want to get a plan in place as soon as possible.
Creating an editorial calendar for your social media accounts will take the pressure off and allow you to share content consistently.
Don’t Be Afraid to Drop Some Cash on Ads
If you have a post that is doing well organically, you might want to put some cash behind the ad. It can be tempting to hit the boost button on the post but that isn’t the best way to get in front of the most people for the least amount of money.
Take the time to go into the ads manager and set up the ad properly or get in contact with someone that can help you.
Want to Make Your Work Life Easier?
Now that you have more of an understanding of social media for small business, you might not want to take care of everything on your own. If you neglect your social media presence, it can cost you money.
On the other hand, if you’re spending all of your time learning social media and trying to create content — it’s not doing you any favors either.
Instead of stressing yourself out and overextending, why not let us help you? Visit our social media marketing services page and see how we can help you today.