Interview Format

Thanks for your consideration of joining us on the Business Growth Hacks Podcast!


Interviews with me are conversational and not hard-hitting journalist exposes with “gotcha” moments. Imagine having a conversation with a friend or family member who is looking to create a product-based business (maybe in your industry, maybe not).

Pre-Interview Chat

We will talk off the record for a few minutes while I check sound levels and go over any of your questions or concerns.
When you’re ready, I will hit the record button.

  • How did you get started? Talk me through it.
  • Which hurdles did you personally face and how did you overcome them?
  • Was it obvious or did you stumble upon the answer(s)?
  • What compelled you to become a ___________?
  • What parts of business are you NOT Very Good at?
  • What’s the most common reason for people failing or giving up?
  • How did you decide what platforms to sell your product on, and get your first sales?
  • If you launched your business on the side – How did you manage a day job while building your brand?
  • What is your biggest high / greatest win?
  • What are you struggling with now in your business / what was difficult in the past?
  • What questions should someone be asking if they start a product in your industry?
  • Why are you successful in a niche where many others have failed?
  • What do you think can’t be replicated (easily) about your business?
  • What are some challenges you faced early on and how’d you beat them?
  • If you could start over in business, would you change anything about how you did things?
  • How can a small business owner do a good job doing it themselves?
  • Are there any tools or books that have really helped you on your journey?
  • What is your best tip for someone struggling to launch a business?
  • What profession other than your own would you like to attempt?
  • What profession other than your own would you like to attempt?

What makes a successful episode?

We have a variety of guests and business on the show, so the specific topic isn’t as critical as the delivery. Here are some recommendations based on emails I get from the audience:

  • Keep answers focused and conversational.
  • Be honest and authentic.
  • Get into the details.
  • Focus on sharing not selling.