Wingman vs Keap
Keap (formerly Infusionsoft) pioneered small-business marketing automation, and it still handles complex campaign logic well. It also carries mandatory onboarding fees and an interface that shows its age next to modern AI-first tools.
Price & feature showdown
Wingman starts at $147/month, and $497/month unlocks unlimited everything — no per-seat or per-contact surprises.
| Features | Wingman | Keap |
|---|---|---|
| Starting price | $147/mo$497/mo unlimited everything | $249–$379/mo |
| Unlimited users & contacts | ||
| Built-in 2-way SMS, email & social inbox | ||
| Full CRM & pipeline management | ||
| AI conversation & voice agent | ||
| All-in-one platform (funnels, email, calendar, SMS) | ||
| Reviews, invoicing & payments included | ||
| Concierge migration support |
| Capability | Wingman | Keap |
|---|---|---|
| Built-in CRM & pipelines | Included | Included |
| AI conversation & voice agent | Included | Limited AI features |
| Two-way SMS + email + social inbox | Included | Email and SMS, no unified social inbox |
| Funnels, websites & forms | Included | Landing pages, limited funnel builder |
| Calendars & booking | Included | Appointments included |
| Review generation & AI responses | Included | Not included |
| Invoicing & payments | Included | Invoicing included |
| Cost to run the full stack | One flat monthly fee | Contact-tiered plus mandatory onboarding fee |
Where Keap is strong
Keap's campaign builder and long track record in e-commerce and coaching automation.
The cost picture
Keap prices by contact volume and users, and typically requires a paid onboarding package.
The verdict
Keap suits businesses with deeply established Infusionsoft campaigns. New builds get more capability per dollar from Wingman, especially anything that depends on AI conversations or reputation.
Common questions
Do I pay an onboarding fee with Wingman?
No mandatory onboarding fee. Migration and done-for-you build-out are included on Command plans.
Can Wingman handle complex campaign logic?
Yes — multi-branch workflows with conditions, wait steps, goals and channel-level triggers.
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